Skip to main content
auto-loans

A New Brand Experience

It’s Here! A new look that better represents Parda Credit Union!

A letter from our CEO:

I am excited to introduce you to our new brand!

We have carefully developed our new brand over the past year and are excited to finally unveil the NEW look for Parda Credit Union. Your feedback has helped us to create a visual look that better reflects Parda: an authentic, friendly, passionate, and empowering financial institution.

Our goals for the new visual brand were simple: Develop a brand that is easy to recognize and understand – one that represents our member-centric values that guide all that we do. At Parda, we understand not everyone has the same financial goals in life and that everyone views personal success differently. “The Freedom to be You” was added as a tagline to our new logo as our commitment to helping members achieve their individual freedoms and goals.

As a way to bring our new brand to life, we created a Parda brand video. Through images, music, and words, you can experience the brand firsthand.

Rest assured, although our logo and look have changed, our people and values have not. We’re still the same Credit Union you know and trust – now with a new look that better embodies our values, personality, and culture.

You will begin seeing the new logo replacing the old logo on our signs, website, online banking, mobile app, social media and more. We appreciate your patience while we work to complete our transition.

Thank you for being a member of Parda Credit Union and join me in celebrating the launch of our new brand!

Sincerely,
Kimberly Jones
President/CEO
Parda Credit Union

Parda Brand Video

Frequently Asked Questions

 

Why did Parda change their logo?
We wanted to refresh our brand to reflect the strengths of our products, services, and most importantly, to better reflect who we are to you—our member. Although our logo and look have changed, our people and values have not. We’re still the same credit union you know and trust!

Why is “federal” no longer in the logo?
Parda remains a federally chartered credit union insured by the NCUA.
Our goal was to develop a new visual brand that is easy to recognize and understand. Many members and non-members thought they had to be part of a federal or government organization to become a member. Dropping “federal” from our logo eliminates confusion and makes our name shorter and easier to remember.

What does the new logo represent?
With the use of color, font choice and thoughtful design we were able to achieve a logo that visually embodies who we are as a brand: an Authentic, Friendly and Empowering Financial Institution.

What does the icon in the logo represent?
The Parda “P” Icon is an abstract representation of how a set of unique individuals (members) together create something special (A Credit Union). The red in the icon and tagline are used to link them, calling out the individual and making the connection to them specifically.

What does the tagline represent? THE FREEDOM TO BE YOU
At Parda we understand not everyone has the same financial goals in life and that everyone views personal success differently. We want the member and potential member alike to know we want them to be the best “You” possible. The Parda tagline is meant to be an empowering call to action that reflects the idea.

Do I need a new debit card, credit card or checks with the new logo?
Your current Parda Federal Credit Union debit card, credit card and checks will continue to work. You will receive a new credit card and/or a new debit card prior to the expiration date on your current card. The new card will contain a new design and the new Parda logo.

How are employees being affected by the logo change?
Although our logo and look have changed, our people and values have not. We’re still the same credit union you know and trust, and you’ll continue to work with all your favorite people in our branches and on the phone. Our employees will have new logo wear and a fresh Parda brand to share with our members.

Do members need to do anything?
The Parda logo and brand change doesn’t require our members to do anything regarding your membership and accounts. We hope that you’ll embrace our updated look, and share the benefits of membership with your family, friends, and co-workers. Thank you for being a member of Parda Credit Union!